GTM · Sales · Partnerships
The Partner Shop helps founders and revenue leaders build sales engines, partnership programs, and pricing that actually scale — and helps great companies localize and win in new markets.
Why we exist
Pipeline that stalls. Partnerships that never produce revenue. Deals left on the table. The wrong first sales hire. A great product that can't find its footing.
We've sat in those seats — closing deals, building partner programs, modeling commercialization and strategy, and standing up revenue motions from zero. The Partner Shop brings that operator experience directly to your team, without the bloat of a big consultancy.
“Operator experience, brought straight to your team — without the bloat of a big consultancy.”
Who we are
The Partner Shop is a partnership in every sense — Nicholas and Amir work side by side on every engagement.
Partner · Sales & Growth
Amir has closed more than $50M in SaaS sales. He built go-to-market and partnerships at Sendlane as it scaled from $1M to $10M, then bet on himself as a founder — taking an ecommerce business from $0 to $10M in two years. Now he consults for high-growth startups, coaching sales teams to close, sharpening pricing and positioning, and helping companies crack open new markets. He also drives subscription growth and retention at Stay AI.
Connect on LinkedIn ↗
Partner · GTM & Partnerships
Nicholas built Sendlane's partner program from nothing into a revenue engine — 450+ partners recruited, 1,870+ partner conversations, and more than $30M in closed-won revenue. He architects partnership programs, pricing models, and revenue motions for SaaS companies, obsessed with conversion funnels, unit economics, and turning a good product into a repeatable growth machine. An NYU Stern grad, he's now VP of Growth at Vikk AI, a venture-backed legal-AI startup.
Connect on LinkedIn ↗What we do
Bring us the one constraint holding you back, or the whole picture. We plug in where it moves the number.
Sharpen your reps and your motion — discovery, objection handling, deal strategy, and the cadence that turns activity into closed revenue.
Define your ICP, message, channels, and motion. We help you build a go-to-market that compounds instead of one that constantly resets.
Expanding into a new market? We translate proven success into a region-ready go-to-market — positioning, partnerships, pricing, and the local team to run it. We've done it across Europe and China, and we build the local go-to-market to win in each.
We don't show up to advise from the sidelines. We engineer your partner program end to end — recruiting, onboarding, co-sell motions, incentives, and the operating cadence — and run it with you until it's generating real pipeline and revenue. Then we coach your team to own it.
The strategy layer above the sales motion — business strategy, market research, positioning, and pricing built on real unit economics. We help you find where the value is, package it, and take it to market with a story buyers believe.
Hire the right revenue people. We scope roles, screen for signal, and help you avoid the costly mis-hires that set teams back quarters.
Send us the numbers and we'll take apart the sales mechanism behind them deal by deal, find where it's losing, and help get it running again.
Get the diagnosticWhy us
We're operators, not advisors. Combined, we bring 25 years running revenue functions and managing dozens of reps across the full GTM stack. We've each taken a company from roughly $0 to $10M, so we know which numbers move the business and which ones just look busy.
You get a turnkey way to optimize what's broken today or build the functions that fit your industry and product, plus a network of partners and operators we open up directly to the companies we work with.
The receipts
in closed-won revenue from the partner programs we've built from scratch.
in SaaS sales closed as operators, across products and markets.
partners recruited, onboarded, and activated into a producing channel.
partner conversations generated and converted into real pipeline.
“We reached out to Amir Torabi and Nicholas Romaya to consult us on our go-to-market. They rewired our brains to shift away from thinking of our go-to-market as just ‘product-led’ to being ‘partner-led.’ Partners have driven nearly everything at ConvertFlow — once we saw it, we couldn't unsee it. After working with Amir and Nick, partner experience is now one of our guiding principles.”
Approach
We get into the details fast — your funnel, your numbers, your team — and find the one or two constraints holding growth back.
We design the playbook with you: the motion, the program, the pricing, the hire. Practical and tailored to where you actually are.
We stay in the work — coaching your people and iterating with you until the new motion is producing on its own.
Let's talk
Send us a few details and we'll get back to you to set up a conversation. No pitch decks, no pressure — just a straight read on whether we can help.
Prefer email? amir@thepartner.shop or nick@thepartner.shop
